Category Archives: Podcast Intro/Outro

New Demo – Money Talk Show Intro

Here is a examples of an intro I did for a finiancial radio show.

Intro for a financial radio show or money talk show – produced by me with open source SFX from various space travel missions. It really has that sound that communicates “radio talk show.”

 


If you like what you hear, please contact me today for a sample and rate quote.

5 Tips to Help You Write a Standout Script For Your Podcast Intro

I hear from a lot of folks who want to get a professional intro/outro produced for their podcast or videocast. Sometimes they have their own script already prepared, but other times they struggle to figure out what to include. With that in mind, I thought I’d share my top 5 tips for scripting a great podcast intro.*

*What makes me qualified for this? Well, I have personally been a podcaster since 2009, having been a host or producer of five separate shows, each with its own unique flavor. As a voice actor, I have written and voiced many dozens of intros for other podcasts. And, I have trained in script development & copy writing. Plus, I have an opinion – and this is the internet, after all!

  1. Keep it short & sweet.

    This is by far the most important thing. You want your podcast intro to get the listener excited and set the tone for the host, but if it’s way too long it will just get tiresome. Aim for 10 – 15 seconds for the intro. Just a few seconds of music, the name of the show, an interesting or funny tagline or description of the show, and the name of the host, followed by a fade-down of the music usually suffices. The outro can be longer, 30 seconds or less, with a call to action.

  2. Choose music wisely.

    Music can really help set the tone for your show. Although a variety of types of music can work, you have to make sure your music is a match for your show in a number of ways that are seldom considered.

    Is the music overwhelming the voiceover on your podcast intro and making it hard to understand?

    Is the music interesting enough to hear over and over again every time a listener plays your show, but not annoying?

    Does the tone of the music “fit” with the tone of your show? (Example: I love Revolution Health Radio with Chris Kresser, but I really think he could use an update to his theme music. I think it’s supposed to connote… mystery-solving? Sleuthiness? But it just doesn’t do it for me.)

    Is your music unique enough to differentiate your podcast from others? (This is important… case in point: I always used to laugh because several years ago, I subscribed to two very different podcasts – the Cato Institute Podcast and Sex Is Fun Podcast – that both used the same stock music as their theme song!)

    Is your music royalty-free or at least “podsafe?” (If you need help choosing podsafe music, check out my guide here!)

  3. Include personality & branding early.

    Everyone has a short attention span these days. Your podcast intro is the audio equivalent of a first impression – and just like an in-person first impression, you only have a few seconds to convince a listener who is tuning in to your show for the first time of why they should stay tuned in. So, show a little bit of personality! Connect with the listener. If the listener hears something pithy and clever, something that makes them laugh, or something that inspires them to think, “yeah, this show will solve a problem for me or give me something I want” then they will continue to listen. Then, you’ve got a chance to establish a relationship with them, and convert them into a loyal fan – or maybe even a customer. But it’s up to you to provide that initial hook as early as possible!

  4. Limit calls to action, and put them at the end.

    People will pretty much only remember to take action on the very last thing they hear at the end of your podcast, if they do at all. And if they hear it over and over again, it will be tuned out.

    If you have several things you’d ideally like your listener to do – for example, email you their questions and comments, subscribe to your podcast feed, visit your website, sign up for your email list, follow you on social media, tune in next week, etc… – consider instead picking one of these things each week and ending your podcast content with that request in your own words. If it’s worded in a fresh way each time and coming straight from the host, instead of a podcast outro from an announcer figure that repeats every week by asking the listener to subscribe, rate, review, donate, follow, and share… well, it’s likely to get more traction.

    You can rotate your calls to action and focus on one each week at the end of your show for maximum impact.

  5. Keep it fresh. Consider alternate intro/outros.

    There’s a strange phenomenon wherein the more times someone hears a piece of audio… the less likely they are to actually listen. Think about commercials that you’ve heard over and over, and could recite from memory, but yet you’ve never actually visited that website or bought that product! Same goes for podcast intro/outros/bumpers. They can be a great way to establish your brand and personality, but they can also easily get stale and boring, especially if your podcast is long-running and has a lot of episodes.

    To keep your listeners engaged, consider making a slate of intro/outro/bumpers for your podcast, and then rotating them – or, just updating them every so often. Pat Flynn does a new (usually funny) intro on his Smart Passive Income podcast each episode, which is a great way to keep listener engagement and also showcases his personality and helps him connect with the audience. Sovryn Tech is an example of a podcast that overhauls its podcast bumpers every 25 episodes, yet they are all tied together as part of an ongoing spy-themed audio drama that runs concurrently with the podcast. As you can see, there are many creative ways to keep things interesting with your podcast intros, but still stay consistent with your message and brand.

I hope this post has been helpful in developing your podcast intro script. If you’d like to talk with me about voicing it, please get in touch!

 

Demo – Podcast Intros

Here is a mashup of samples from my previous work on podcast intro & outros, bumpers, and skits!

Here are some more resources for getting up and running with your podcast, including getting an intro/outro produced.

 

If you like what you hear and are interested in having me intro your podcast, please get in touch! I look forward to hearing from you.

Where do I find royalty-free background music for my project?

Lots of people ask me where to find royalty-free music for their audio projects.

Audiobooks, radio commercials, explainer videos – the list goes on.

Music isn’t always a requirement, but it’s likely to make the production more exciting and interesting to hear.

Music can make your explainer video more memorable and set the tone for the viewer before the voiceover even says a word. While some radio ads work well with just a voiceover, music in the background can make them way more compelling. Have you ever listened to an audiobook and thought you might go nuts if you heard the narrator’s voice one more time without some kind of break or change of pace? Heck, music can even assuage the grumpy caller listening to an on-hold message for the umpteenth time while trying desperately to reach an actual person.

But where do you get the music?

This can be a problem. Regardless of whether or not you agree with the idea of “intellectual property,” if you just want to produce a piece of audio without worrying about it getting yanked off the internet due to copyright claims, using stock music is the way to go.

It can be confusing and overwhelming to search for stock music, though.

In fact, it can be confusing and overwhelming just to search for places to search for stock music!

Google “stock music” or “royalty free music” to find out (and prepare to be overwhelmed with lots of stuff that probably doesn’t meet your needs.)

To help save you time, I’ve put together a list of place that I personally use to get stock music for my audio projects. I’ve used these websites to produce podcast bumpers, radio commercials, explainer videos, phone systems, and even in audiobooks.

Royalty free stock music works similarly to how stock photos do. You purchase a license that includes being able to use it in any way you want, including in a product you sell, an unlimited number of times. Alternatively, with certain music you do not need to purchase such a license because the artist has released it into the public domain or under a creative commons license that allows you to use the music freely, or with some minor limitations, such as crediting the artist.

Here’s a list of my recommendations for stock music:

Paid
  1. Pond5

    This is my go-to as it has the best search capabilities, generally the best or at least great quality, and a big selection of excellent full length songs, :30 and :60 music beds, stings, audio logos, sweepers, and all kinds of sound effects. You can find music and sound effects for as cheap as $2 – $5, on up. For 30-second music clips I can usually find something I like in the $10 – $30 range. The search feature is really good and you can even search by vague terms such as the “feeling” the music evokes – happy, playful, sinister, mystery, futuristic, etc. – and come up with results that match what you’re looking for.

    UPDATE: Since I originally wrote this post, Pond5 has released a collection of public domain stock media – including not just music and sound effects, but also videos, photos, and even 3D models. These are available for free download and you can access the collection here.

  2. Audio Jungle 

    As far as music goes, some of their tunes are better than Pond5, but also not as well categorized, and the selection is more limited. Having said that, there are some real gems on Audio Jungle that you can’t get anywhere else, and they are worth purchasing.

Free
  1. Free Music Archive

    A mix of mostly creative commons attribution licensed songs, which means you must credit the artist, and sometimes cannot use them songs for commercial purposes. But there are some real gems on here. Free Music Archive is where I got the awesome chiptune music for my podcast Sex & Science Hour – eventually the artist found my podcast, was cool with us using his songs, and even wished us luck with the show.

  2. FreePD

    Curated by musician and composer Kevin McLeod, and featuring several of his own songs, all of the music here is in the public domain – which means you can use it, remix it, modify it… or do pretty much anything you want with it, without asking anyone’s permission or giving credit to the artists behind it. Some of the music is not that great, but again, you get what you pay for. The “sci-fi” section is amazing for creating deliciously cheesy audio fiction – my partner Brian and I have used it extensively for his podcast, Sovryn Tech, of which I am the producer. Kevin is an amazing composer and will even do custom stock music (you have to hire him for that, of course, but why wouldn’t you want to hire him? He’s awesome.) By the way, Kevin says he “slogged through 45,000 Public Domain sermons to find this stuff.” Now that’s dedication!

  3. Free Stock Music

    If you create a login, you can download free, royalty-free stock music (though in terms of the quality, “you get what you pay for” applies.) Their business model appears to be to upsell you to a membership at AudioBlocks, which is a membership site with higher quality royalty-free music. Disclosure: I haven’t personally used Free Stock Music yet for any of my projects, but I found it on a search just before writing this post and plan to try it when the opportunity arises – it was one of the few I saw that didn’t completely suck. 🙂

  4. Pond5 Public Domain Collection

    As I mentioned above, Pond5 has recently released a collection of public domain stock media – including not just music and sound effects, but also videos, photos, and even 3D models. These are available for free download and you can access the collection here.

 

There you have it! I hope you’ve found this list of places to find stock music helpful.

Once you’ve found your perfect piece of stock music, why not hire me to add a great voiceover to complete the project?

Five Years AbroadCast

This is the intro, middle bumper, and outro for an excellent podcast called Five Years AbroadCast, about the adventures of host Phoenix Zerin as he lives for five years abroad… and discovers himself by discovering the world!

Would you like my voice on your podcast? Get in touch!